Executive Summary

A new Television Programme will soon take centre stage.

created due to the Reality Television phenomenon.

This concept will compete with the likes of Idols, Pop Stars, Big Brother and Fear Factor, all these programmes are all in the 3rd series phase due to the sponsorship and viewers numbers that have grown rapidly all over the world.

INTRODUCTION

DANCE, Aerobic Activities & Dance sports have grown in stature, interest and has become a phenomenon amongst the young trendsetters between the ages of 10 and 26 in the LSM 1-6 and LSM 7-10 income groups although we will cater for all LSM groups. With more TV coverage being dedicated to these activities worldwide, sponsorships are becoming more lucrative.

Scope of Project

Dance show with a difference!

Fan-dancin audition show
Go Wild!

Dance auditions have taken place all over the world where performers queue for hours and then have to perform a short prepared dance routine.

The successful applicants get the opportunity to do a choreographed segment with the anticipation of becoming a star!

This concept is no different!

Auditions are held early in 2004 regionally in all the major centres of South Africa.
The dance hopefuls then prepare a dance routine to be performed in front of a panel of judges.

Finalists are chosen to go through to the final televised event!

Winners will have the chance to compete for a place in an extravaganza show to be staged in the near year exposing the new talent.

Dance Styles that will be considered

Choose from seven categories: one of the following styles:

(1) Tri-Hop

Kwaito, Break Dancing, Fusion & Hip-Hop.

(2) Traditional

African, South-African, Mpantsula & International Folklore.

(3) Ballroom Dance

Freestyle, Disco, Rave & Free Style.

(4) Broadway

Tap (Show Themes) & Soft-Shoe. 

(5) Ballet

Classical Ballet, Jazz, Modern Dance, Character & Contemporary. 

(6) Dance Sport

All Ballroom  incl. of Whelchair.

(7) Dance Aerobics

Open Category Interpretive / Creative, Acrobatic, Line Dancing & Free Style.

Choose the styles representing your province.

Venues

Regional

DANCIN AUDITIONS will be launched at the following venues:
Western Cape, Kwa-Zulu Natal
Gauteng, Eastern Cape
Northwest, Limpopo Province
Free State, Mpumalanga
Northern Cape

National Finals Venue

Sun City - Super Bowl

Marketing Overview

Target Market

Does your company want to reach one of the most difficult target markets in South Africa!

The "trendy" youth target market identifies with the current market trends whether regionally or nationally.

Specialised divisions

(jnr. category to be confirmed)
Junior Division 10 years to 16 years
Parental permission to be obtained

Senior Division 17 years to 26 years
Parental permission to be obtained
Under 18 years

JOINT VENTURES WITH THE RETAIL SECTOR

Sponsors

Due the visual medium of dance it will be beneficial for sponsors and performers to get more exposure and media attention in high traffic areas.
Our show unit will travel to various music festivals, sports events, exhibitions, fairs, agricultural shows, clubs, promotions and corporate events countywide to carry the sponsor's message and branding for the show.

Shopping Centres

Shopping Centre shows and festivals throughout the county make use of specialised entertainment to attract extra visitors to their venue. A well-branded mobile unit will attract a great deal of attention while travelling, ensuring added exposure. (Negotiations are currently underway with Old Mutual and Sanlam Properties to stage this event at these shopping centres.

The following major centres that have a mod/trendy image:

Johannesburg, Cape Town, Durban,  Port Elizabeth
East London, Bloemfontein, Polokwane, Nelspruit
Pretoria, Rustenburg

web address:

www.dancin.jislaaik.com

e-mail address:
dancinauditions@hotmail.com

Director Eugene's e-mail: helloeugene@netactive.co.za

National Co-ordinator Jaco's e-mail: hellojaco@netactive.co.za

COPYRIGHT WARNING

DANCIN AUDITIONS - Television SHOW & Factors logos and all artwork associated with our concept and its promotion and presentation, as well as the execution of the said concept are the subject of copyright and any unauthorised reproduction, adaptation or public performance thereof constitutes copyright infringement and makes the wrongdoer liable to a claim for damages and / or criminal prosecution. 2003/2004/2005

PREPARED BY: EUGENE DU PLESSIS & ERIC NTULI
FACTOR ALLIANCES

IVR / Call Centre (Entrants Form, Voting & All Further Info):-

+27 (082) 28 000 13

Message: ++ 27 (011) 679-4513

National: ++27 (084) 512-5117

FAX: 086-670-9758

Eugene's Cell: ++ 27 (083) 226-7273

Jaco's Cell: ++27 (083) 271-9453


dancinauditions@hotmail.com

Documents available for perusal

Factors History & Past Ventures